![]() ![]() ![]() ![]() If consumers are looking to eat less sugar, BENEO Inc., Morris Plains, NJ, has a solution: Its chicory root fiber can provide range of sugar reduction, from 10 percent to completely sugar-free, depending on the formulation. “Citri-Fi qualifies as a fiber under the new FDA ruling, so it contributes fiber to the nutritional declaration.” “Citri-Fi can be labeled as ‘citrus fiber,’ ‘dried citrus pulp’ or ‘citrus flour,’ which resonates with the clean-label and natural markets,” says Kurt Villwock, Ph.D., director of R&D. “Fruit powders, spices and herbs are good choices to meet the simple ingredients expectation, as well,” says Roni Eckert, senior food scientist, Wixon.Ĭitri-Fi from Fiberstar, Inc., River Falls, WI, is a natural citrus fiber derived from the orange juicing process that can provide multiple benefits in baked good and snacks. He notes kernel and flour ingredient formats, including custom blends, are available to add fiber, protein and minerals. “Ancient grains are versatile and can be extruded, flaked, popped and formulated into a variety of snack foods,” remarks Zack Sanders, director of marketing, Ardent Mills, Denver. “Products made with real food and pantry-type ingredients appeal to consumers’ expectations for clean label, free-from and simple ingredients, all of which are perceived to be healthier, better-for you options.”Īncient grains and others are ingredients that consumers often look for when purchasing breads and snacks. “Consumers increasingly want to know what goes into their food, and they seek products that contain minimal ingredients, as well as ingredients that are familiar to them,” says Jamie Smith, food scientist, Wixon, St. While snacks are often thought of as an indulgence, we’re finding that even when looking to treat themselves, consumers are becoming more selective with the foods that they are buying because of the ingredients.” Ingredient statementsĬonsumers are reading labels more and more, and they want to know what they’re buying for themselves and their families. “Consumers are also looking for transparency in their foods. “Consumers are looking to buy snacks with easily recognizable ingredients-‘real food.’ When creating our new line of La Brea Bakery Flatbread Crisps, we wanted to launch a snack made from wholesome ingredients, without compromising taste,” says Andrew Blok, brand director. The Crisps are made using single-origin heirloom Fortuna wheat and fresh herbs. La Brea Bakery, Los Angeles, uses its non-GMO Fortuna wheat for its Flatbread Crisps. ![]()
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